Starbucks Coffee is no doubt one of the great examples of true adopter in social media field. It has not only achieved 10 million fans milestone on Facebook, but also a global brand that know how to use great content to drive loyalty.
For marketers hoping to yield the fruits they once envisioned in social media, they should watch the following slideshow and video delivered by Alexandra Wheeler, Digital Director at Starbucks Coffee at Social Media Influence 2010. The slideshow and video embedded in below successfully demonstrated how Starbucks Coffee builds lasting brand loyalty via social media sites such as Facebook and Twitter.
Slideshow:
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
View more presentations from Social Media Influence.
Video:
In a nutshell, Starbucks Coffee has successfully created a global brand thoughtfully by:
- Building the most tweeted brand on Twitter.
- Remembering it’s about relationships, not marketing.
- Embracing community themselves, and not outsourcing the social media jobs to outsider experts.
- Continues to open new ways for consumer interaction.
- Pay attention to the metrics and measure them.
