Marketers are increasingly shift their budgets to social media marketing. In a survey called The CMO Survey jointly sponsored by Fuqua School of Business at Duke University and American Marketing Association, they found that the social media spending is not only continues to accelerate, but they also expected the Internet marketing spending account...

According to a whitepaper entitled: Women on the Web: How Women are Shaping the Internet published by comScore, women are outshine men when comes to social media. In fact, the study revealed that women spent an average of 5.5 hours per month on social networks in May 2010, compared to only 4 hours for the [...]...

Social media is all around companies. If an organization is sensitive enough to social media, they can reap the benefits in the social media space that are ready to get engaged. But while the usage of social media in enterprise is interesting, the success story of Dell in social media space can be treated as [...]...

Starbucks Coffee is no doubt one of the great examples of true adopter in social media field. It has not only achieved 10 million fans milestone on Facebook, but also a global brand that know how to use great content to drive loyalty. For marketers hoping to yield the fruits they once envisioned in social [...]...

As social media continues to grow – and more and more marketers are using social technologies for marketing. But this doesn’t make both the consumers or social media buyers to put their strong faith in social media sites. As the above chart show, social media sites, notably, Facebook and MySpace both score low when even [...]...

Social network for professionals LinkedIn has seen tremendous growth in the first half of this year, achieving 40% growth rate of its users to over 70 million worldwide. In fact, LinkedIn has growth significantly in this year; it’s not only recently hit 1 million users in Spain (Europe), but also received favorably well response in [...]...

How social media is changing the employment market? For those job seekers using the headhunter services, the offline newspaper classified ads, or job fairs for job searching, now they must realize that social media is becoming a new wave of mainstream recruitment channel across the Web. To clearly explain this new way of job search, [...]...

Today, Twitter is the most prominent microblogging site, with more than 55 million tweets sent by tweeters every day. Quick Facts About Twitter Website Monitoring’s infographic shows that the facts & figures of Twitter: There are more than 106 million accounts on Twitter The  number of tweeters are increased by 300,000 every day Twitter ...

Recent report from emarketer which projects that online advertising spending will hit $61.8 billion worldwide in this year – signal the advertisers are still believe in online’s promise. In addition to this, total worldwide spending on online advertising will reach at least $96.8 billion in 2014. This is more than $35 billion of the pro...

Hot on the heels of the Facebook movie come another Facebook story, Facebook has reached 500 million users mark. Although the official announcement has yet to be stated on the company’s timeline, but it shows that no other social network can match Facebook’s current momentum. In fact, Facebook has grown its user base from 400 [...]...