Recent report from emarketer which projects that online advertising spending will hit $61.8 billion worldwide in this year – signal the advertisers are still believe in online’s promise.
In addition to this, total worldwide spending on online advertising will reach at least $96.8 billion in 2014. This is more than $35 billion of the projected total spending in 2010, as shown in the below picture.
From the above projected data, it indicated that this medium still has a lot of room for growth. In fact, there are many benefits where advertisers are driving up their money on online ads. No doubt, the most apparent one is the huge size of Internet audience. Thanks to the Web analytics tools available on the Web where you can start your location targeting or behavioral targeting with a one click or two. In other words, with the Web analytics across the Web, online ads are becoming more measurable than other media, making them increasingly appealing to advertisers.
However, to support this growth of online advertising spending, it will eventually draw from other offline budgets. Based on another data, as shown in below; the increase of online advertising spending only at the expense of offline budgets – primarily direct mail, magazines, newspapers, radio and TV.
