Hot on the heels of the Facebook movie come another Facebook story, Facebook has reached 500 million users mark. Although the official announcement has yet to be stated on the company’s timeline, but it shows that no other social network can match Facebook’s current momentum. In fact, Facebook has grown its user base from 400 million in February this year to 500 million barely in less than six months.
Similarly, Facebook has quickly became one of the world’s popular destination sites for mobile users. It has about 150 million mobile users today, up from just 100 million users in April this year.
Based on the above data, if you look at it as an opportunity, you can understand all kind of organizations are using Facebook for their professional pursuits. As you can probably tell, there’s a valid reason and motivation for various organizations to set up a Facebook page, spend a lot of time to update it, gauging the users’ participation, so as to understand who their users are and how they behave.
So, if you can harness Facebook page appropriately, it can become a competitive differentiator for your organization.
