For companies to start a corporate blog, and to stay consistent in blogging is not always easy. If you’re the lucky blogger in charge of the corporate blog, you’ll find a day or two that might keep you from delivering on your schedule. Yes, you know to keep your blogging rhythm, you need a goal. [...]...

Most recently, Social Media Express briefly reported that nearly three quarters of all companies currently have a social media strategy. However, for companies who want to increase customer engagement with the social media initiatives, the right suite of tools used to engage with customers was the most important decision. Currently, companies have ...

As social media continues to grow, we are unsurprised to learn that most of the companies are currently using some form of social media. However, using your best estimate, do you know how many of these companies have a social media strategy when using and spending on social media? In a survey that conducted by [...]...

Social media sites such as social networks, blogs has become a global phenomenon, especially with Facebook recently reporting user figures surpassing 500 million. Although we know this digital paradigm shift is driven by million of people who like to share such things like location, hobbies, their own content, but do we know how much of [...]...

Marketers are increasingly shift their budgets to social media marketing. In a survey called The CMO Survey jointly sponsored by Fuqua School of Business at Duke University and American Marketing Association, they found that the social media spending is not only continues to accelerate, but they also expected the Internet marketing spending account...

According to a whitepaper entitled: Women on the Web: How Women are Shaping the Internet published by comScore, women are outshine men when comes to social media. In fact, the study revealed that women spent an average of 5.5 hours per month on social networks in May 2010, compared to only 4 hours for the [...]...

Social media is all around companies. If an organization is sensitive enough to social media, they can reap the benefits in the social media space that are ready to get engaged. But while the usage of social media in enterprise is interesting, the success story of Dell in social media space can be treated as [...]...

As social media continues to grow – and more and more marketers are using social technologies for marketing. But this doesn’t make both the consumers or social media buyers to put their strong faith in social media sites. As the above chart show, social media sites, notably, Facebook and MySpace both score low when even [...]...

How social media is changing the employment market? For those job seekers using the headhunter services, the offline newspaper classified ads, or job fairs for job searching, now they must realize that social media is becoming a new wave of mainstream recruitment channel across the Web. To clearly explain this new way of job search, [...]...

Recent report from emarketer which projects that online advertising spending will hit $61.8 billion worldwide in this year – signal the advertisers are still believe in online’s promise. In addition to this, total worldwide spending on online advertising will reach at least $96.8 billion in 2014. This is more than $35 billion of the pro...