Don’t approach your Facebook page without a strategy, claimed Altimeter Group that funded the study entitled, “The 8 Success Criteria For Facebook Page Marketing.” In the study, Altimeter Group interviewed 34 vendors, agencies, and experts, including Facebook, Gigya, Horn Group, Inside Facebook, Janrain, and KickApps. They not only fo...

Hot on the heels of the Facebook movie come another Facebook story, Facebook has reached 500 million users mark. Although the official announcement has yet to be stated on the company’s timeline, but it shows that no other social network can match Facebook’s current momentum. In fact, Facebook has grown its user base from 400 [...]...

The Social Network, an upcoming film produced by Columbia Pictures has debuted its trailer recently. From some of the scenes of this film, the viewers will probably see a different world of Facebook. One of the scenes is showing how Facebook was created at college as a means for attracting the attention of campus clubs, [...]...

Starbucks Facebook page has more than 10 million fans recently. Not only it showed Facebook users like coffee, it proved to the world that by creating a successful and engaging Facebook page, Starbucks can group all of its fans under a roof so that they all can share their love stories in the same “Wall”. [...]...

It seems like it’s no longer a weird thing to see a business organization advertise its Facebook page instead of its own Web site URL on TV, billboard, or brochure, etc. from now on. Checking out some worldwide brands such as Volkswagen, to some localized page like Ocean Park Hong Kong, or Visit Japan 2010, [...]...