Clearly, business will increasingly spend money on ads in social networking sites to attract more customers. This, of course, is already happening, and happening at a pretty fast pace. With the recent reports of emarketer and the results of CMO Survey, both indicated that the ad spending online is continue to grow at a very [...]...

For companies to start a corporate blog, and to stay consistent in blogging is not always easy. If you’re the lucky blogger in charge of the corporate blog, you’ll find a day or two that might keep you from delivering on your schedule. Yes, you know to keep your blogging rhythm, you need a goal. [...]...

Digg, which launched in 2004, is arguably maintained as one of the most popular and active social news sites. Like StumbleUpon, Digg allows users to submit and moderate stories by voting (thumbs-up), or you can called digging on them. Each day, the stories that feature on the front page will be received the traffic spike. [...]...

Most recently, Social Media Express briefly reported that nearly three quarters of all companies currently have a social media strategy. However, for companies who want to increase customer engagement with the social media initiatives, the right suite of tools used to engage with customers was the most important decision. Currently, companies have ...

StumbleUpon is simply huge! For stumblers, not only they love to share the fun, interesting and yet attractive content via the “Stumble!” button on the browser toolbar, they also influence the Web direction and popularity of content with the process of Web page discovery and thumbs-up voting, i.e. “I like it!” However, did y...

As social media continues to grow, we are unsurprised to learn that most of the companies are currently using some form of social media. However, using your best estimate, do you know how many of these companies have a social media strategy when using and spending on social media? In a survey that conducted by [...]...

Recently, Edelman Digital APAC and Brandtology have joined together data mined the online conversations across the Web to get their take on Asia Pacific Brand Index. The outcome? Twitter tops in the following Asian countries like Australia, India, Indonesia, Malaysia and Singapore as the buzziest channel in Asia Pacific. In fact, the data mining an...

Microblogging site like Twitter has become popular quickly over the past few years, and many brands have their Twitter accounts set up in order to interact with their users online. However, to keep their users (followers) engaged, and maintaining tweeter relationships, brands need to know what are the reasons for tweeters to follow a particular [.....

There are more than billion of Web sites across the Web, but is that very important for one to brand a domain name before he / she starting a site? And if the answer is yes, how? According to Verisign’s domain report June 2010, the first quarter of 2010 hits over 193 million domain name [...]...

Let’s face the fact: The blog you’re running, whether it’s your personal blog or you’re in charge of a corporate blog, it’s getting more difficult to stand out. As the number of blogs rise (BlogPulse reports there is 65,956 new blogs in last 24 hours) and it takes an extra hard work in order to [...]...